7 Ways to Make Money as a Content Creator
The demand for online content has grown rapidly. The number of YouTube channels with more than one million subscribers increased by 65 percent in 2019, according to data from YouTube. Even more impressive is YouTube's claim that its users watch more than 1 billion hours of video content per year on the platform.
On YouTube, all of that is simply video content. Many other specialized content websites, such as Spotify, iTunes, and Medium, to name a few, are also extremely popular among users. Whether you are a blogger or vlogger, a podcaster, or a YouTuber, in this article we will look at 7 ways in which you can make money as a content creator and how to go about doing so.
There are some types of content that can be sold as a subscription service. Consider the following scenario: if you are a podcaster, you may wish to provide your listeners with an ad-free listening experience in exchange for a paid subscription. It is advantageous to take this approach because it allows you to offer different tiers of service, with the more expensive tiers providing premium content.
- Merchandise for Sale
As soon as you have amassed a significant number of followers, it may be worthwhile for you to begin selling merchandise. You could, for example, sell T-shirts, mugs, totes, hoodies, hats, and socks that have your logo printed on them. All of these are popular types of merchandise that you can sell on websites such as Bonfire, Prettify, and Redbubble.com.
You can also use your merchandise in your videos to assist you in earning money through the sale of merchandise. Simply by sporting your company's branded T-shirt, you can generate excitement about your new merchandise line.
Instagram Shopping is a great tool to use if you have a large following on the social media platform. These posts appear to be identical to your standard posts. The difference is that your followers can tap on your merchandise to see what you have to offer and how much it costs. In the following step, when they tap on one of the tags, they will be taken to a product page where they can learn more about the specific item and proceed to the checkout page where they can complete their purchase.
- Buying and Selling Stock Photographs
If you do not consider yourself to be an artist or do not like the idea of having your face printed on a mug, you can always stick to selling stock photos instead of original artwork. As an alternative, you can create stock videos or even audio content that you can sell to other businesses.
For example, you can become a contributor on a website such as Storyblocks, which has more than 180,000 active members as of today. One of the advantages of using Storyblocks is that the video that you upload will not be exclusive to your account. Essentially, this means that you can continue to distribute your videos anywhere that you can earn money, allowing you to maintain complete control over the content you create.
- Content syndication
In a nutshell, content syndication is the practice of granting larger third-party websites permission to publish your content in exchange for a fee or a byline on the publication. However, even if you only receive recognition and no monetary compensation, it may still prove to be financially beneficial in the long run because the third-party website will almost always include a link to your website, which will aid in the generation of website traffic.
- Affiliate Marketing
Affiliate Marketing is a type of marketing in which affiliates are compensated for referring customers to a company's website.
Affiliate marketing is a great opportunity for content creators who have a large following on TikTok, Instagram, and other social media platforms. If you recommend products, you will be able to earn a commission as a result of your recommendation.
If you decide to use affiliate marketing, you will first need to conduct an investigation into the affiliate products available in your industry (in other words, products that your existing followers will find interesting). Many of the most well-known content creators restrict themselves to only recommending products that they personally use and enjoy.
An alternative approach is to make certain that the products that you will be recommending are at the very least of acceptable quality before expanding the number of products. Despite the fact that you want to make money, you don't want your reputation to be tarnished by being associated with low-quality products. You can either contact the merchant directly or apply to become an affiliate marketer through the appropriate affiliate network once you've decided on the products you'd like to recommend to others.
- Direct Advertising
The majority of the time, direct advertising is the first port of call for content creators. You could, for example, host clickable advertisements on your website. The company that created the advertisements will then compensate you for any money that they made as a result of your click-throughs.
Depending on the type of content that you produce, you may be able to incorporate advertisements into your YouTube videos as well. You will then receive a payment for each time a user watches the advertisements that are embedded in your videos.
While it is relatively simple, you must exercise caution when selecting the types of advertisements to run. It is important to remember that you do not wish to advertise products that will harm your company's reputation.
- Advertising on social media platforms
While selling exclusive content can be a lucrative business venture, it is still necessary to ensure that your content is widely known. This is where social media advertisements can be extremely beneficial. While it will require some financial investment on your part, it will assist you in attracting people who are unfamiliar with your work and brand.